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Sephora, operating globally at sephora.com, is a premier multinational retailer of personal care and beauty products, featuring a vast collection from nearly 3,000 brands. The company competes with other major beauty retailers like Ulta Beauty and department store beauty counters, positioning itself as a one-stop destination for everything from budget-friendly to luxury cosmetics. Shoppers can typically find a dedicated sale section with discounted items, while major sitewide savings events and promotional codes are often available to members of its Beauty Insider loyalty program.