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Butterfly is an online retailer specializing in women’s fashion and accessories, operating within the Pakistani apparel market. The brand offers a wide selection of clothing, footwear, and handbags, competing with established names like Junaid Jamshed, Al-Karam and Trendsetters, and often positions itself as a mid-range option in terms of pricing. Coupons and promotional offers typically appear on the website and through affiliated retailers, and may appear during seasonal sales or special events.