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About Ariat
Ariat, operating its official online store at ariat.com, is a leading brand in performance equestrian footwear and apparel, also offering a wide range of western and workwear. The brand competes with other major boot and western wear companies like Justin Boots and Durango, positioning itself in the premium market with a focus on advanced technology, durability, and authentic style. Shoppers can typically find markdowns on past-season items in the sale section, while special promotional codes for first-time orders or sitewide savings may occasionally be offered.